For companies that lead their market, in one city or fifty

Be the first call in every city you serve.

Shmo Leads runs your marketing for one company per trade in each market. Ads and reviews bring new customers in. Texts and email bring past customers back.

Free, ten seconds. No name, email or phone number.

Book a call

The machine, by the numbers.

50+ locations for one client
300+ local businesses run the machine
650+ new customers a month for our first client
A decade of marketing local businesses

Your agency has a client list. Is your competitor on it?

A lot of agencies sell one playbook to every company in town, including the ones after your spot. Same ads, same keywords, a bid war against yourself.

We work with one company per trade in each market.

Once you're in, we won't run ads for your competitors there.

How it works

We help companies that lead their market stay on top and grow into the next one. Here's how.

Check your market.

Pick your trade and your home ZIP. If it's open, we lock it for you: one company per trade in each market.
We bring new customers in.

Facebook and Google ads, a steady flow of 5-star reviews, and a website built to book jobs.
We bring past customers back.

We start with the customers you already have. Texts and email bring them back for the next job, and you own the list.

More of your city. Then the next one.

Check my market

Every part of the machine, and what it feeds.

Every service below does one of two jobs: win new customers, or bring past customers back buying more. Most do both.

Job 1 · Win new customers

Facebook Ads

Video ads that put your team, your work and your name in front of people in every market you serve. They grow your brand and your lists.

Feeds: new customers, your brand, your lists.
Google Ads

Catches people searching for what you do right now, and anyone googling your name. Those clicks join your lists too.

Feeds: new customers, your lists.
Google Reviews

More 5-star reviews rank each location higher on Google Maps. Higher on the map, more people find you. More customers, more reviews.

Feeds: your Maps ranking, new customers.
SEO Blogs

More people now ask AI who to hire.

AI only recommends sources it trusts, so we feed it real content about your company, and it sends those customers your way.

Feeds: new customers from search and AI.
Websites

Your website is the first impression most customers get. We build it to look like the company you are, and to turn a visit into a booked job.

Feeds: everything above, and your search ranking.

Job 2 · Bring them back, buying more

VIP Program

Gets customers onto your text and email list with perks you choose, like first pick of the schedule and member pricing.

Feeds: your lists, referrals.
Text Marketing

A text brings customers back. Last year's customers, this season's tune-up, or a special this week, a text puts jobs on the schedule.

Feeds: repeat jobs, add-on sales.
Email Marketing Machine

Email brings customers back just like text. It also turns cold clicks from your ads into booked jobs. The second and third touch that closes the sale.

Feeds: repeat jobs, ad leads that turn into customers.

Boosters · They make both jobs easier

Shmo Cards

One tap on a card your team hands over puts a customer on your VIP list or your Google review page. Joining gets easier. Reviews get easier.

Feeds: the VIP list, the review system.
Call Recording

All this marketing makes the phone ring.

We record every call so you can find the leaks and fix them. Missed calls get a text back, so the customer hears from you, not just a voicemail.

Feeds: more booked jobs, fewer lost customers.

Ads fill the list. The list fills the schedule. Reviews fill the map. The map fills the phone. One machine.

Who it's for

The name in town.

One city, and you're the company people already recommend. You want to widen the gap before someone closes it.

Multi-city operators.

Two cities, ten, twenty. One playbook, rolled out market by market, each with its own area and its own budget.

Regional and national brands.

Dozens of locations, one playbook. We run one system across 50+ locations for a single client.

HVAC · Plumbing · Electrical · Roofing · Lawn and landscaping · Pest control · Pools and spas · Garage doors · Remodeling · Restoration · Auto repair · Dental · Med spa · Jewelry and pawn · Home furnishings

We work with companies that lead their market. One per trade in each market, first come, first served. Not just anyone with a credit card.

Running several markets? Check your home market. We'll map the rest on the call.

Check my market

Real results

Proof the machine works.

50+
Locations, one client

We run one system across 50+ locations for a single client. Every location gets its own area and its own budget.
650+
New customers a month

Our very first client still sees 650+ new customers a month, year after year, from our Facebook ads.
More than 1 in 3
Customers asked left a review

Big Dog Pawn in West Jordan, Utah asked 212 customers for a review in one month. 80 left one.
2x
Gross profit in three years

One owner went from $2M to $4M. He already ran a great business. We put wind in his sails.

We can't promise the same for you, but if your operation is great, the machine speeds it up.